Boris Gbahoue

Group Head of Marketing

Boris Gbahoue joined Jumia in 2019 and is in charge of running the group’s Marketing function including marketing, advertising, data science, and BI teams. Prior to joining Jumia, Boris worked in Vietnam for Lazada (2017-2018), a leading e-commerce platform in South-East Asia, as CCO of Lazada Vietnam, for Amazon (2013-2014) as Senior Category Leader of Computer category in Paris (France), and for McKinsey & Company (2010-2013) as Associate Principal as part of the Marketing practice and focused on Customer Experience topics. Boris holds a Master of Management from ESSEC Business School (France) and a Master of Science from ENST de Bretagne (France).